Wednesday, February 9, 2011

Zero-calorie candy for a 'sweet' look

A zero-calorie, sweet candy that increases energy levels, boost health, slow down the ageing process and improve skin complexion is set to hit the market next year. 'Beauty candy' apparently contains zero fat, preservatives, sugar and sodium, has few calories and is packed with collagen and vitamins to care ''for the beauty from inside to outside''. The candy is already on sale in Brazil and is set to enter the UK market.

"As a parent, I don't want my daughters eating this with the idea it will make them somehow more beautiful. Sweets and chocolates are meant to be enjoyed as indulgent treats, not as potential health or beauty aids," the Daily Mail quoted Angus Kennedy, chief chocolate taster for a number of confectioners and a father of four.

"It's morally wrong to promote such a concept to people. Beauty candy seems just like another cynical attempt to sell product by tapping into people's insecurities with their looks.''

Beauty Candy is part of the ''Beauty'in'' brand, launched this summer by Brazilian entrepreneur and socialite Cristiana Arcangeli.

The 51-year-old said that the new line will "bring beauty to a new dimension" by being the first in a new category of food dubbed ''alimetics'' that specifically contain cosmetic properties. Meanwhile, Kennedy believes the truth might not live up to the advertising.

"The makers are making one hell of a statement saying that by eating a lot of their sweets people can get better looking and "willing", whatever that means, so I decided to test the claims myself," he said.

Available in four flavours, the candy would cost 7.50 pounds.

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